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With a small marketing budget, the site soft-launched on Valentines Day 2013 with a goal to win 15,000 registered users. Without any advertising since April, et3arraf’s user-base has grown to 56,000.
“I realized that there was nothing like this for Lebanon or the region.
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Calling it a “good problem,” Maalouf is waiting for his lawyers to weigh in, but thinks he’d prefer angel to VC financing: “We still decide everything about the site and I am not sure if I want to share it with someone yet.” Et3arraf lays claim to being the first Middle Eastern dating platform, “for Arabs, by Arabs, in Arabic.” “We think we are successful in countries where cultural constraints make it difficult for singles from opposite gender to meet,” say Maalouf and his co-founder Rakan Nimer.
The idea for et3arraf was borne from a heartbreak Maalouf suffered in France.
“Most people want to meet someone not only of the same religion, but of the same denomination of their religion.” Et3arraf was developed during Lebanese accelerator Seeqnce’s first and only acceleration program.