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We Work’s bet is that because it is amassing so much office space and studying how thousands of different businesses use it, it can position itself as the company with the most valuable firsthand knowledge about how jobs best get done.Since its inception, We Work has been collecting data about how people work, where they are most productive, what they need to feel good, and how much space they really require in the first place.These offerings include building out custom office interiors, licensing software that companies can use to book conference rooms, analyzing data on how people are using those conference rooms, and providing on-site human community managers indoctrinated in We Work’s community-minded philosophies.Fano calls this grab-bag of services “Powered by We.”Think of it as office space-as-a-service.
Emig arrived at We Work in the fall of 2015, around the time that the company formalized a research and development department.(It’s less…much, much less…space than you think.) So far, We Work has applied this knowledge to its own locations.But for the past year, the company has quietly been experimenting with ways to turn that data into new products for enterprise customers.It’s operating in 16 countries outside the United States right now, and it has launched upscale, dorm-like apartment buildings—aptly called We Live—in New York, Washington, D. In late August, the company raised .4 billion from Softbank’s gigantic Vision Fund.We Work is now valued at close to billion, putting it in a league with Palantir and Space X as the most highly valued private US tech startups after Airbnb and Uber.