As the number of single people grows and the popularity of online dating rises, advertisers could benefit from marketing on online dating platforms.In 2005, nearly one-third of Americans believed that those who used online dating services were desperate.In fact, Singles has a 60% return customer rate because guests find they can easily connect with the other single professionals onboard who love to travel as much as they do. No pressure, no email, and no text messaging - actually meeting interesting and approachable singles face to face in a fun and relaxed setting.The only games you will be playing with the other guests are on the beach volleyball court or in the cruise ship’s casino!Substantial growth is likely attributed to changing attitudes as well as the widespread use of mobile dating apps.In 2013, only 5% of 18-24-year-olds used mobile dating apps. You wait for him or her to wink at you, then you wink back, they say "hello", you say "hi". On a Singles sailing, you get to skip the whole “smoke and mirrors” act of who these people think they are and you get to actually meet them right away!
For individuals between the ages 55 and 64, online dating usage has doubled from 6% and 12% between 2013 to 2015.
Online dating for adults ages 45-54 also increased 5%.
Understanding which demographics use online dating services will help marketers target audiences more precisely..
Now, over 22% have reported using dating apps on mobile.
This has significant implications for marketers who are looking to target today’s largest consumer groups: Millennials and Generation Z.
Ten years later, that belief is held by less than one-fourth of the population.