Dating movie personals
The text of each was similar, though one claimed to be from a woman in her 20s, the other in her 40s.
“There were about 25 or 30 responses to the 40s ad,” she says, “but there were over 200 to the 20s one, including doctors, lawyers, and several from prison.” In her paper, men’s ads skewed a little older, women’s slightly younger.
One such of these copycats on the West Coast, the , was the subject of a 1977 psychology journal article, “Courtship American Style: Newspaper Ads,” which attempted a deep dive on what it called “a fascinating new development in the field of courtship and marriage.” Coastal differences and similar names aside, the two papers were remarkably alike, and provide a revealing window into heterosexual dating at the time.
Shortly before the release of the first issue, Appleberg placed two “dummy ads” in the to get a sense of who her customers were likely to be.
“It seems like the dark ages compared to how people meet now,” she says. The pill really changed things.” At every party, she says, at least one joint was floating around.
She walked in and was introduced to the owners of the small press that put out the paper, all men.
She’s now on Nick, her fourth companion of the breed, who caterwauls with joy as he hears her climbing the stairs.
Her enduring love of vintage clothing—a 1950s navy-and-red checked coat, for example—appears in the paper, as well, when she recommends second-hand clothing stores as a dating idea.
Cameron, Oskamp, and Sparks remark, drily, “The overwhelmingly positive content of the ads is especially clear if one considers the likely nature of information which was not presented.” Well, hope springs eternal.
One man searched for a “mature Twiggy-type woman who is also unpretentious,” while another wanted an “Angie Dickinson type.” Women were usually less specific: someone “warm, self-confident, with it,” though taller men were preferred.
(That spirit of optimism and belief in serendipity similarly suffuses online dating.