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Posted by / 28-Mar-2019 23:06

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Megan Murray, spoke with me about how we can learn about success at love through dating data.

She is the Senior Content Strategist and Editor-in-Chief at Zoosk.

As 1plus X is extremely user friendly, it’s easy to combine dating data with other data sets to be managed from a single user dashboard.

She splits her time between product management work and writing, editing and managing Zoosk’s online publication, The Date Mix.

Megan also collaborates with user researchers, product managers and engineers to develop new features and create content that improves the user experience.

Display ad departments and dating service departments often keep their data in separate silos.

Ad departments often waste money buying audience data from third parties to integrate with their data management platform when they already have incredibly rich and relevant user data in another part of their business.

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Integrating anonymous socio-demographic and interest data of those looking for love online enables publishers and dating sites to display hyper-relevant ads and compatible matches to extremely targeted consumers.