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There’s even one on the roof above Junior’s, the famous cheesecake place.Along with three other women nearly as old as she, she has become the face of JDate, the Jewish matchmaking site. Rather, JDate is promoting their images to suggest that it is “yentas” like them who are working out the site’s algorithms to find that perfect match.“I said, ‘You never know …’” — which happens to be her response to virtually every question.It’s a principle she applies to herself as well as those around her.’ He was much more conservative than me,” she said.
She became a photographer herself when she grew up, at least until she turned her focus to raising her kids.One ad, featuring Slater hard at work on a laptop, reads “Her dreidel game is filthy.But her code is clean.” (Translation: She’s a great dreidel player, and even better at writing computer code.) The “Powered by Yentas” concept came from copywriter and standup comedian David Roth, who produced the campaign with Hogarth Worldwide for JDate’s parent company, Spark Networks SE.They all had their own chutzpah and heimishe feel.” The photographs for JDate were taken by Randal Ford, a sought-after commercial photographer.Some 60 years ago, Slater and her husband helped co-found their synagogue, Temple Shaarey Shalom, the Reform congregation near her home.