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An American site would have to either pay high American wages to the people who verify users’ information or they would have to expend a great deal of resources setting up an offshore operation which, though cheaper, would create concerns regarding security and identity theft.Without extensive documentation, it’s still possible to incentivize online daters to be more honest.Similarly, a large dating site in South Korea, Korean requires participants to submit a copy of a national registration form, diplomas, and proof of employment, which the site uses to verify age, marital history, parents’ marital status, education, and type of job.Why have these Asian sites put resources into verification of users’ profiles while American sites continue their caveat emptor approach?Though a site needs to add more servers as it grows, scaling is a relatively easy and low cost proposition if customers start arriving in large numbers.But verifying individual users’ height, income, education, and the like has to be done customer-by-customer.
And if that doesn’t work, I have two other suggestions: First, remember the advice of a former executive who now advises single Chinese women on how to find a husband.
This incident intensified Jiayuan’s more general reputational problems due to lying on its site.
So Jiayuan developed a means for people to verify the claims they make on their profiles.
I’ve seen little evidence of American users demanding verification, on the other hand, though I have heard a few anecdotal accounts of Americans giving up on online dating because of dishonesty.
The third explanation, which I think is probably most important, is driven by the economics of the online dating business.
In addition, during that period, some participants could offer a “virtual rose” along with two of their date requests.