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Before her Fern assessment, Mc Donald sent Fern a series of screen shots of her online content and posted photos. “And it helps you start or polish your personal brand.” Fern deciphers whether the client’s dating practices are more data-driven or spontaneous based on platforms, demographics and intentions.Radafshar has liked playing matchmaker, or the more modernized term, “connector,” with her friends for ten years now.While working as a social media specialist on the Nike Women’s team, Ladafshar began searching for the right career move.She consulted with career coach Minda Redburn, business strategist Bill Horton, copywriter Molly Jones (formerly of Nike Women), designer Zoe PDX and photography producer Darren Utt.Sullivan expects to take that concept to the next level in March 2017 with the launch of Love Atlas, a smartphone app that will let high-income, low-free-time singles outsource the hunt for a mate to professional matchmakers.For 9 a month, paying customers will get access to a Zillow-like geodatabase of potential mates vetted by Sullivan’s nationwide network of matchmakers.“Technology has made meeting people so efficient that the grass is always greener on the other side,” Sullivan says.“With apps like Tinder, people can meet somebody and hook up anytime they want, so that commitment mentality is not there anymore ...

“There are a lot of bad profiles out there right now,” said Radafshar, founder of the Portland-based startup Fern, a personal branding service for dating profiles. There are a lot of photos of snakes around the neck these days. Men with kittens.” “The kittens bother me,” Mc Donald deadpanned.Fern spawned a “network of my badass people,” she said.While Fern brings people together to make the dating process easier and enjoyable, it cannot envision everything. “Compatibility is (predictable) with all the filtering available, but chemistry and compatibility are not the same.” After talking to Mc Donald for thirty minutes, Radafshar offered her final analysis.Atlas is all about quality, and having access to people that you’re not having access to on Match or e Harmony.” TO READ MORE STORIES FROM OUR SEX & TECH PACKAGE, CLICK HERE Too tender for Tinder? As founder of the startup, Radafshar won’t necessarily find your lifelong mate, but she will make navigating and succeeding in the online dating world easier. She will help craft messages and responses to potential dates. Radafshar will personally sift through hundreds of profiles, curating half a dozen or so possibilities.Fern helps singles of all ages put their best digital face forward. “Our mission is ‘No bad dates.’”Radafshar offers an a la carte menu of services to singles looking to cut through the cluttered world of online profiles. Formerly a social media specialist with Nike, Radafshar spent the last decade giving this service away to friends and family for free.

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She liked that Mc Donald was self-assured, confident and willing to use the online platforms as a social experiment to see what might gain traction.

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